THE IDEA:
To create an unconventional OOH media to be located in Thailand that draws attention, delivers the excitement, yet relevant to the concept of the film (while not being a spoiler)
Original Key Visuals
Create the key visual in Thailand language, and adhere to the Thailand's requirements.
Mockup plan for the specific location with space debris, torn metal, sparks and smoke to enhance the effect on the installation.
And the result, so many love and likes on social media platforms, and so much attention on various news and websites.
https://www.brandbuffet.in.th/2021/02/netflix-space-sweepers-poster-light-box/
https://www.brandbuffet.in.th/2021/02/netflix-space-sweepers-poster-light-box/
https://www.songsue.co/13176/
https://www.prachachat.net/ict/news-611673
https://www.marketingoops.com/campaigns/local-campaigns/behine-netflix-space-sweepers/
https://www.everydaymarketing.co/pr/creative-advertising-for-promoting-space-sweepers-by-netflix/
The "Crash sites"
Location 1: Liab Duan
Location 2: Phrom Phong
Location 3: Lad Phrao
Location 4: RatChada Soi 3
Location 5: BTS Punnawithi
Location 6: Town in Town
Location 7: Chareankrung
Location 8: Rai
Location 9: Along Toei
Installed OOH visual result
Lad Phrao
Town in Town
Town in Town
Town in Town
Liab Duan
Liab Duan
Liab Duan
Lad Phrao
Lad Phrao
Thanks for watching, now go and watch Space Sweepers!
