A lot of animals are still kept in harsh captivity.
'Uncaged Beauty' aims to release animals from captivity.
The Body Shop will release animals back to their natural habitats, using 5% from the sale of its products, thereby enhancing the natural beauty of the world.
We start telling the story from the packaging itself, whereby products are shown to be encaged like the animals in captivity. The mere opening of the package ‘releases’ the product just as 5% from the purchase releases animals from captivity.
Thanks for watching, and may the world be a better place.
